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Nike killed it last quarter. Business was up in every major market, in every category, both in its own stores and at wholesale. 耐克（Nike）上一季度的业绩表现不俗。各大主要市场的每个产品类别，无论是自营商店还是批发业务，均全面开花，实现增长。 Overall quarterly revenue rose 15% to $8 billion, compared with the same period last year, the company said on Thursday. It was the company’s biggest gain in the past year. 耐克公司周四公布，与去年同期相比，整个季度的营业收入增长15%，达80亿美元。这也是耐克公司在过去一年里实现的最高涨幅。 While the World Cup certainly helped, along with a long-awaited improvement to Nike’s China business, one key takeaway for the company was that women are increasingly important customers for the sportswear company. 究其原因，世界杯（World Cup）固然功不可没，与此同时，耐克的中国业务也终于出现期待已久的起色，不过，耐克公司销售增长的一个关键要素却是：女性消费者对这家运动服饰公司的重要性正在与日俱增。 Nike CEO Mike Parker told analysts on a conference call on Thursday that efforts to cater to women have been a big help like developing female-focus apps and regularly updating the selection of women’s products. 耐克首席执行官马克o帕克在周四的财报电话会议中对分析师表示，一些迎合女性消费者的努力让公司受益匪浅，比如开发针对女性的应用程序、定期更新女性产品精选系列等。 | 
