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From toothpaste to ice cream to disposable nappies, modern Chinese life has been transformed by imports. But many of those erstwhile alien products now bear Chinese brand names. 从牙膏到冰淇淋、再到纸尿裤，进口产品已令中国现代生活面貌一新。但如今，曾经的舶来品中出现了许多中国品牌。 More and more mainlanders are brushing their teeth with Yunnan Baiyao toothpaste, eating Yili ice cream or putting nappies made by Hengan on their babies. Multinationals still have a strong, sometimes dominant, presence in these markets, but mainland brands are exploiting local knowhow and speed to market. 现在，越来越多的中国内地人用云南白药(Yunnan Baiyao)牙膏刷牙，吃伊利(Yili)冰淇淋，或者给婴儿使用恒安(Hengan)纸尿裤。跨国公司在这些市场仍拥有强大、有时是支配性的地位，但中国国产品牌开始利用本地知识快速开拓市场。 Disposable nappies are a case in point: many Chinese grannies did not use them to raise the current generation, but today’s urban mainland mums rely on them. 纸尿裤是很能说明问题的一个例子：许多中国奶奶（外婆）带大当前一代时没有使用过它，但如今内地城市里的妈妈们却已离不开它。 The market in China is highly concentrated, with 10 brands capturing 85 per cent of sales. Only one local brand has significant share: Hengan with 9 per cent, compared with 10 per cent for Kimberly-Clark of the US and nearly 29 per cent for Procter & Gamble. | 
