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It’s hard to be the bearer of bad news, but most of IKEA’s print and digital glam shots of picturesque rooms and products are – wait for it – fake. 虽然不想带来坏消息，但事实是，宜家的产品目录中那些展示房间布局和产品的美轮美奂的图片大多都是---合成的。 That’s right. Those beautiful, “natural-looking” photos of gorgeous rooms and kitchens are mostly the work of computer magic, toggled and tweaked until they’re picture-perfect. 没错，那些用来展示华丽房间和厨房的漂亮、看起来很自然的图片大多都是电脑合成的，它们通过电脑被不停地切换、调整直到变得完美为止。 Martin Enthed, IT manager for IKEA’s in-house communications agency, spoke to CGI Society earlier this year and revealed that a whopping 75 per cent of the furniture company’s product images today are generated by computers. 宜家内部广告部门的IT经理马丁•恩赛德今年年初的时候表示宜家约有75%的产品图片都是通过电脑合成的。 It’s a move that first caught the attention of photographers and graphic designers a few years back when the furniture giant announced it would scrap photoshoots in favour of computer-generated imagery (CGI). 几年前这个家具巨头就曾对外公布说公司会对照片进行拆解，这样只是为了生成CGI（电脑合成的图片），这份声明引起了不少摄影师和图形设计师的关注。 | 
