|
This is one of those studies that make a lot of people go “well, duh!” Researchers at the University of California at Berkeley have concluded that energy drinks and “sports drinks” are as unhealthy as sugary soft drinks, and in some cases even moreso, despite claims that seem to be to the contrary. 这可能是那一类会让很多人说“纯属废话”的研究。加州大学伯克利分校（University of California at Berkeley）的研究人员得出结论：能量饮料以及所谓的“运动饮料”，其实与含糖软饮料一样不健康，甚至更不健康，尽管它们的宣传语可不是这么说的。 While many of us already knew this, the beverage industry’s marketing has succeeded for years in convincing the public — especially younger consumers — that these beverages are in fact good for you, despite being loaded with sugar, caffeine, and other problematic ingredients. 我们许多人都对这一点心知肚明，但饮料业长期以来通过营销，成功地让公众——尤其是年轻消费者相信，这些饮料虽然含有糖分、咖啡因和其他有问题的成分，但实际上对你有好处。 That seems to be changing lately, though. Sales growth has slowed as awareness of the fact that, for example, drinking Vitaminwater isn’t the same as eating a salad, has grown. For the rest of us whose reactions to studies like this might be “duh,” it’s nevertheless helpful to be able to cite metrics, and to compare the marketing claims of beverage makers to reality. Sports drinks like PepsiCo’s Gatorade brands and Coca-Cola’s Powerade line are touted as enhancing athletic performance, while energy drinks like Red Bull and Monster are sold as just that — energy-boosters, when all they really do is make you nervous and distracted for a while before the inevitable crash. | 
