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SHANGHAI, Sept. 14-- In a small town with a population of less than 320,000 in northwest China, Wang Gang was surprised to find the same imported milk brand he saw at the first China International Import Expo (CIIE) last November. The milk was produced by a New Zealand brand Theland, taking only three months to travel from the CIIE to local supermarkets of the remote town. "Thanks to the CIIE, imported commodities, especially food, now have access to more Chinese residents in small cities and towns," said Sheng Wenhao, chairman of the board of Theland New Cloud. During the mid-year sales promotion of Tmall, an online shopping platform of Alibaba, nearly 80 percent of the consumers of Theland's UHT Protein 4.0 were from China's third- to fifth-tier cities. "China's consumption has huge potential for an upgrade," Sheng said. On Saturday, the countdown to the second CIIE hit 50 days. As China steps up its promotion of the fruitful outcomes of the first CIIE, global enterprises are looking forward to new opportunities brought by a more open and freer market. As one of the star exhibitors at the first CIIE, LEGO opened its first certified store in northwest China in July to expand business in the country's inland and lower-tier cities. Paul Huang, senior vice president of LEGO Group and general manager of LEGO China, said that China was an important strategic development market for LEGO Group. | 
