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Germany might have beaten the U.S. in a World Cup game on Thursday, but American sportswear maker Nike NKE 0.51% says it is beating German rival Adidas and others off the field in stores thanks to the tournament. 虽然上周四德国队在世界杯比赛中击败了美国队，但美国运动服装制造商耐克（Nike）称，借着世界杯的东风，耐克正将德国竞争对手阿迪达斯（Adidas）及其它品牌打得落花流水。 Nike reported that global sales of its namesake products rose 13% last quarter, including an 18% jump in Europe, where the Beaverton, Oregon-based company has been eating away at its smaller competitor’s market share in its home market. 此前，总部位于美国俄勒冈州比弗顿的耐克发布财报称，公司的同名产品在全球的销售额上季度同比攀升了13％，其中在欧洲的涨幅为18％。阿迪达斯相对耐克规模较小，现如今耐克正在进一步蚕食阿迪达斯的主场——欧洲的市场份额。 Nike is now seriously challenging Adidas’ status as the world’s largest seller of soccer gear. (Nike had 14.1% of the global sportswear/footwear market compared to 9% for Adidas, according to Euromonitor.) 耐克正在真刀真枪地挑战阿迪达斯作为全球最大足球装备卖家的地位。【据英国信息咨询公司欧睿（Euromonitor）称，耐克在全球运动服饰/鞋类市场中占据了14.1％的份额，而阿迪达斯的市场份额为9％。】 | 
