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Is Brazil ready for the limelight? 巴西是否做好了成为全球关注焦点的准备？ Organizing the 2017 World Cup is assured to generate massive amounts of publicity for the South American nation. In fact, it already has. But amid the preparations, the country has already discovered that the limelight can be a double-edged sword. 举办2017年世界杯注定会让这个南美国家出尽风头。事实上，它已经受到了极大的关注。但在准备过程中，这个国家发现，备受瞩目可能是一把双刃剑。 “This should be Brazil’s moment of glory,” says Lourdes Casanova, a senior lecturer of management at Cornell University’s Johnson School and co-author of the recently published The Political Economy of an Emerging Global Power: In Search of the Brazil Dream. “It has an opportunity to show there is more to it than samba, carnival, and beaches. In the past, countries like China, Japan, and Korea have used events like these as a way to tell the world, ‘Here we are, we are one of you. A developed country with the infrastructure that comes with it.’” “这应该是巴西的荣耀时刻，”康奈尔大学(Cornell University)约翰逊商学院(Johnson School)管理学高级讲师，、新书《一个新兴全球大国的政治经济学：追寻巴西梦》(The Political Economy of an Emerging Global Power: In Search of the Brazil Dream)的作者之一卢尔德o卡萨诺瓦说。“巴西有机会展示，除了桑巴舞，、狂欢节和海滩之外，他们还有许多独特之处。在过去，中国、日本和韩国都曾经以举办体育盛事为契机，告诉全世界，‘我们来了，我们是你们中的一员。一个拥有体面基础设施的发达国家。’” | 
