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It’s clear anonymous social networks are growing quickly: Whisper has drawn 2.5 billion page views a month, while Secret has 3.5 billion page views; Snapchat has attracted 26 million users. Some call them online confessionals, others believe they’re merely a millennial fad, and most just see them as vehicles for inappropriate commentary. While that may be the case now, the noise will eventually die down. And more importantly, there is a larger lesson to be learned for companies looking to soon capitalize on this new and active audience. Like traditional social networks once were, anonymous ones are in their infancy, and the potential for services like Whisper is huge because there is legitimacy behind what people are saying. 匿名社交网络正在快速发展：Whisper每月网页浏览量达25亿次，而Secret则高达35亿；Snapchat的用户也达到了2,600万。有人把匿名社交网络戏称为网络忏悔室，也有人认为它只不过是一股场千禧年的时尚风潮，而绝大部分人把匿名社交网络看成发表某些不当言论的工具。匿名社交网络现在的情况可能确实如此，但是针对它的非议在未来一定会烟消云散。更为重要的是，企业要想尽快利用这种活跃的新锐模式，还需要了解更多背景知识。和传统社交网络当年起步时的状况一样，匿名社交网络现在也正处于萌芽期，但是Whisper这类应用的发展潜力非常巨大，因为匿名用户的言论背后也会存在或多或少的合理性。企业对这种能够给予用户安全感的平台有强烈的需求，借助这个平台，企业就能够了解用户的反馈，从而将这些用户意见付诸实施。但是在做这些之前，让我们先来看看匿名社交网络兴起的原因。 | 
