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苹果无广告版Spotlight搜索服务叫板谷歌

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The developers in the audience at WWDC may have missed the significance of the attention Apple AAPL 1.41% paid Monday to Spotlightthe little magnifying glass on the top right hand corner of the Macs home screenbut Ad Age didnt.

周一召开的苹果全球开发者大会(WWDC)上,开发者们可能忽略了苹果对于Spotlight的重视程度,但行业资讯网站广告时代Ad Age却注意到了这一点。SpotlightMac电脑主屏幕右上角的一个小放大镜图标。

When it was released in 2005, Spotlight was simply a quick and convenient way to search the contents of your local hard driveto locate a document, say, or a lost e-mail. Its been quietly gathering power with each new iteration: doubling as a calculator or a dictionary and offering Boolean (and/or) searches.

苹果2005年就推出了Spotlight,最初只是一种搜索本地硬盘内容的便捷方式——比如查找文件或丢失的邮件等。而它每一次改版,都伴随着功能的不断增强:如今的Spotlight既可用作计算器或词典,也可提供布尔(和/或)搜索。

But in OS X Yosemite, the new Mac operating system unveiled Monday, Spotlight comes front and centerliterally. When you tap on the magnifying glass, a search window pops up in the middle of the screen. And when you type a few characters, it doesnt just search your local computer, it searches the Internet as well, delivering maps, Wikipedia articles and Web results stripped of their ads. Repeat: Stripped of their ads.

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