Talk, when it comes from some of the country's top business school academics, is far from cheap. 学者,特别是美国顶级商学院教授的演讲出场费,绝对不是小数目。 Fees for speeches by the many professors in the mid-level price range run from $20,000 to $40,000, while it can cost $100,000 or more to put the most sought-after speakers behind a podium. 许多教授的演讲费在2万至4万美元之间,而这还只是属于中等价位。如果你想让最抢手的演讲嘉宾走到讲台后面,你可能至少需要准备10万美元。 "Part of it is the universities that they come from, if they're associated with an MIT or a Northwestern or a Harvard or whatever the case may be," says Richard Schelp, owner of Executive Speakers Bureau. "Being associated with a certain institution brings with it a level of credibility: 'If somebody is good enough to be a professor at Harvard Business School, maybe I should listen to them.'" “身价高与他们所处的大学有一定关系,特别是如果演讲者跟麻省理工学院(MIT)、西北大学(Northwestern University)、哈佛大学(Harvard University)或其他著名院校扯上关系的话,”高管演讲公司(Executive Speakers Bureau)老板理查德o舍尔普说。“与特定学术机构有关联往往是信誉的保证:‘如果某人是哈佛商学院(Harvard Business School)的大教授,说明他足够优秀,也许我应该去听听他的高见。” |