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百事可乐推出 Spire 自助冷饮贩卖机

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PepsiCo. (PEP) has entered the make-it-yourself soda space with the announcement of Spire, a new machine that can stir up over 1,000 flavor combinations of carbonated beverages at locations such as restaurants and movie theaters.

百事可乐公司(PepsiCo.)宣布推出一款新型设备Spire,从而进入了自制碳酸水领域。这种设备可以混合超过1,000种口味的碳酸饮料,主要用于餐厅和电影院。

The self-service equipment was unveiled at a National Restaurant Association Show and there are already around 50 locations in the U.S. where customers can try out Spire, according to the company's website.

百事可乐公司在美国餐厅协会展(National Restaurant Association Show)上推出了这款自助设备。据这家公司的网站显示,消费者可以在美国的50个地方尝试使用Spire。

The machine, which is sleek and resembles an Apple (AAPL) product more than anything else, situates itself as a direct competitor to Coca-Cola's (KO) Freestyle.

这台设备造型时尚,看上去像是苹果公司(Apple)的产品。百事公司把它当作可口可乐公司(Coca-Cola)Freestyle可乐售卖机的直接竞争对手。

The "first digital fountain that lets you personalize your favorite Pepsi brands," Spire aims to let customers "explore new taste territories from a sleek, digital touch screen," Pepsi said.

百事公司表示,Spire是第一款可以个性化制作百事品牌饮料的数字冷饮售卖机,希望它能让消费者“通过造型优美的数字触摸屏幕,探索新口味。”

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