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If you're not aware already, we're living in a new retail world, where there isn't so much one large consumer base, but two divided by economic status. The well-off are buying bigtime, the worse-off are just trying to survive. 大家可能还不知道，我们现在生活在一个全新的零售世界里。这个世界并不仅是一个庞大的消费群体，而是被经济地位划分成两个消费阶层。富裕阶层购买高档商品，贫穷阶层只能努力生存下去。 The bifurcation trend is present in apparel and home appliances, and it's holding true in the land of lipstick, mascara, and moisturizer too. When it comes to beauty product sales, the rich are puckering up, while the poor are pulling away. 这种两极分化的趋势既出现在服装和家用电器方面，也出现在唇膏、睫毛膏和保湿霜的市场。谈到美容产品的销售，有钱人开心购物，而穷人则黯然走开。 Beauty and personal care sales overall in the United States have been sluggish of late. The market grew 1.8% last year, a slowdown from the 3.2% and 4.3% growth it recorded in 2017 and 2011, respectively, according to Euromonitor. 美国美容和个人护理产品销售额近来总体表现低迷。根据欧睿信息咨询公司（Euromonitor）的统计，这个市场去年增长了1.8%，分别低于2017年3.2%的增长和2011年4.3%的增长。 But a look at the sales of premium beauty and personal care products (priced $21 and up) tells a slightly different story. In that sector, sales grew 3.3% last year, and there was an increase in sales of 16.9% in the period between 2008 and 2013. On the flip side, sales of mass beauty products (priced $20 and under) grew just 1.3% in 2013 and 8.3% in the past five years. | 
