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Remember that old tune "Friday, I'm in Love"? Well, some daters are looking to make it a reality. "I have found a wonderful weekend lover," reads a testimonial by "Leah, 38" on the new dating website, parttimelove.co.uk. "He asks for no more, and the times we spend together are magical." The site, launched in early January, is the brainchild of relationship author and blogger Helen Croydon. Its target demographic is people who want to be independent but also want to fall in love, she says. Some may wonder whether Part Time Love is simply the newest in a line of dating sites where users troll for one-night stands. But the site isn't just Tinder with a romantic sheen, if you believe its marketing spiel. "We are not a no-strings website. We are for singles looking for regular partners with mutual attraction, genuine friendship, respect and a magical spark but whom have no expectations of moving in after three months and value their free time and independence," claims the site, which users must opt into via other, more established dating sites. Croydon asserts that a low-maintenance or part-time relationship is distinctively different than the eloquently named "booty call," or the even more lucid "casual encounter" in that the goal is lasting love. Croydon admits it's not for everyone. She envisions her demographic as users in their mid-to-late 30s and early 40s who are set in their ways and might find it difficult to adapt domestically to a new partner. | 
