For most Oscar viewers, the red carpet is little more than a fluffy delight — a few hours filled with insanely expensive dresses, over-caffeinated commentators and false modesty. But for Joe Lewis, whose job is to make sure the red carpet is ready to be tread upon come Sunday, it's serious business. For the past seven years, Lewis has been contracted by the Academy of Motion Picture Arts and Sciences to hire hundreds of vendors for the big day, overseeing everything from power and lighting to fan bleachers and porta-potties. His company began preparing for theOscars in September. Around two weeks before the Academy Awards, Lewis relocated from his home in Manhattan Beach to the Loews Hollywood Hotel so that he could be close to the action. Not that the proximity has helped his sleeping schedule much. "I got 70 minutes last night," he said with a chuckle Tuesday morning. "But I like the intensity of it. We're essentially building a little city out there." |