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欧莱雅收购美即:65亿港元面膜大王易主

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LOréal and Magic Holdings International Limited, a company listed on the Hong Kong Stock Exchange, issued earlier today ajoint announcementconfirming the approval by the Ministry of Commerce of the Peoples Republic of China (MOFCOM*) to proceed with the implementation of the acquisition of Magic by LOréal.

LOréal and Magic have also confirmed that the other pre-conditions to the implementation of the transaction have been satisfied. The transaction is proposed to be implemented as a scheme of arrangement. A scheme document, providing further information about the transaction, will be dispatched to shareholders of Magic in due course. We expect the transaction to close during the second quarter of 2017.

A specialist in cosmetics facial masks, Magics turnover in fiscal year 2017-2013 was approximately 160 million euros (+25% in Hong Kong dollars vs. previous fiscal year). Facial masks are one of Chinas beauty markets fastest growing areas with very promising development prospects. Magics MG brand is one of Chinas leading brands in this category.

Relying on Magics highly talented management and teams, LOréal intends to develop this Chinese brand by contributing its science based expertise, and leveraging its advanced and applied research in China and across the world.

By adding a major Chinese brand with a unique expertise to its portfolio, the Consumer Products Division will be able to further accelerate its conquest of new consumers in the strategic Chinese market.

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