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As SVP of the Global Sparkling Brand Center at Coca-Cola (KO), Wendy Clark spends plenty of time studying young people. Understanding how young people live and what they aspire to is key to the success of this rising-star executive who oversees brand strategy and integrated marketing communications, including global design and digital and experiential marketing, for brands like Coke, Sprite and Fanta. Last week, Clark decided to learn about an aspect of youth that she never knew: how the homeless live. 可口可乐公司（Coca-Cola）全球闪亮品牌中心（Global Sparkling Brand Center）高级副总裁温蒂?克拉克花了很长时间研究年轻人。这位冉冉升起的新锐高管成功的秘诀就是了解年轻人的生活现状和他们的期望。目前，克拉克负责可口可乐（Coke）、雪碧（Sprite）和芬达（Fanta）等品牌的品牌策略和整合营销传播，包括全球设计与数字及体验营销。上周，克拉克决定亲身体验年轻人生活中不为她所知的一面：无家可归的生活。 Guest Post by Wendy Clark, SVP of the Global Sparkling Brand Center, The Coca-Cola Company 本文由可口可乐公司全球闪亮品牌中心高级副总裁温蒂?克拉克发布。 | 
