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Without question, the world of work today runs on social media in some shape or form. It has changed the nature of work, play, friendship, commerce, romance — the list goes on and on. 毫无疑问，今天的职业界以某种形式运作在社交媒体之上。社交媒体已经改变了许多事物的性质，其中包括工作、玩乐、友谊、商务、爱情——这张列表还可以不断的延伸下去。 For leaders, social media is an extraordinary tool. It enables new levels of communication and community. It establishes an immediate connection between a leader and people. It runs in real time. And it creates a dialogue and a forum that can lead to increased productivity, unity, and profits. 社交媒体对于领导者们而言是一个非同寻常的工具。它将我们的沟通和社会引领到了一个新层次，在领导者和民众之间架起了直接沟通的桥梁，令我们可以实时沟通，还创建了能够促进生产力、团结和利润的对话和论坛。 And yet an astonishing 70-80 percent of leaders aren’t even on social media. That’s like playing tennis with one arm tied behind your back: it puts you at distinct disadvantage (understatement). And too many leaders who are on social media pay it lip service, and use only a fraction of its potential. 然而出人意料的是，依然有七到八成的领导者至今不使用社交媒体。这就好像是把一只手绑在背后来打网球：它会让你处于明显的劣势（这还算是程度比较轻的说法）。而就算是在使用社交媒体的领导者中，也有很大一部只是敷衍应对，而且只用到了它潜力中的一小部分。 | 
