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Question: Who is more likely to buy a Jimmy Choo handbag from net-a-porter.com? a) a fashion-savvy office lady in Beijing; or b) a housewife in Zhangye, Gansu province. Surprisingly, the correct answer is b. A recent study conducted by the Boston Consulting Group says there will be 220 million affluent consumers, who are from households earning between $20,000 to $1 million, in China by 2020, and 75 percent of them will live in "smaller" cities. | 
