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They have been mentioned more than 56 million times on Sina Weibo, China's Twitter. Everyone wants to be their friend, but no one likes them. They seem to be everywhere, throwing around their newly minted renminbi and well-used UnionPay debit cards; yet they are elusive and shun the media. Their love for bling has become the backbone of the global luxury goods industry, yet they are also the subject of disdain, the butt of jokes, the punching bag for that which is offensive to good taste. 他们在新浪微博上被提及超过5600万次；人人都想和他们成为朋友，却没人真的喜欢他们；他们无处不在，挥霍崭新的人民币、刷爆银联的借记卡；同时他们又行踪诡秘、躲躲闪闪。他们喜欢亮闪闪华丽丽的东西，这种嗜好已经成为全球奢侈品行业的支柱；同时他们又品味极差，并且因此遭到鄙视、嘲笑和抨击。 They are the tuhao -- tu means dirt or uncouth; hao means splendor -- and they are the Beverly Hillbillies of China. 他们是“土豪”——“土”意味着土气和粗野，豪意味着奢华、霸气——他们是中国的“贝弗利山人”。 小编注：Beverly Hillbillies《贝弗利山人》是美国的一部著名情景喜剧，讲述一家暴发户迁到富豪名人聚居的贝弗利山庄居住的故事。 | 
