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The Week杂志上，卡梅尔•洛贝罗给出的头版标题是“iPhone比冰箱能耗更高”。 "Your iPhone uses more energy than a refrigerator," was Carmel Lobello's headline in The Week. 而在The Mail Online上，瑞安•戈尔曼则写道：“大部分能量被用于云服务，而不是iPhone充电”。 戈尔曼补充说：“云服务消耗的能量主要来自于煤炭”。 "The majority of the energy is used for cloud services, not charging the iPhone," wrote Ryan Gorman on The Mail Online, adding that "the majority of the energy used to power the cloud comes from coal." 听起来很不妙，尤其是如果大家注意到布赖恩•沃尔什在《时代》杂志（Time）中指出的现象：“数字经济耗费了全球十分之一的电力，而且这份额肯定会增加，从而对经济和环境造成严重后果。” Sounds pretty ominous, especially when you observe, as Bryan Walsh did in Time, that "the digital economy uses a tenth of the world's electricity -- and that share will only increase, with serious consequences for the economy and the environment." 上面这些坏消息从何而来？它们都源自由马克•米尔斯进行的一项名为“云始于煤”的研究，米尔斯是曼哈顿研究所（the Manhattan Institute）高级研究员，也是《福布斯》（Forbes）“能源情报”专栏的作者。 Where is all this bad news coming from? From a study called "The Cloud Begins with Coal" by Mark Mills, a senior fellow with the Manhattan Institute who writes the Energy Intelligencecolumn for Forbes. | 
