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外媒关注中国屌丝:未来中国的主流消费群体

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The term diaosi originated as an insult for a poor, unattractive young person who stayed at home all day playing video games, with dim prospects for the future -- in other words, a loser. Yet as the term went viral on the Internet, Chinese youth from all backgrounds began to embrace it.

“屌丝”一词原是对那些既没钞票又没相貌,整天在宅家里打游戏,前途一片渺茫的年轻人的侮辱性称谓,换个词说就是失败者的意思。但随着这一词语走红网络,各种背景的中国年轻人都开始自嘲为“屌丝”。

It has become a self-deprecating counter to the gaofushuai, or the "tall-rich-handsome," those with status, success, and bright futures. The number of people who refer to themselves as diaosi has continued to grow, and it is slowly transforming into a descriptor of the ordinary Chinese citizen who faces everyday struggles and hardships.

和这一自贬词语相对的是“高富帅”,就是“个子高,有钱又有貌”的人,他们有地位,活得很成功,前途一片光明。而管自己叫“屌丝”的人越来越多,这一词语也渐渐演化成了中国市井小民的代名词,他们每天都要面对各种艰辛,努力谋生。

This infographic, created by Sohu Business, posits that the time of the sought-after high-end Chinese consumer, drawn to high-end brands and other symbols of status, may be ending. In their place, the diaosi are poised to become the mainstream consumers in China. It also hints at a future turning point: China's underdogs just may become the country's mainstream.

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