Evian has brought the dancing babies back for its latest ad campaign, and the video has racked up over 29 million YouTube views in less than a week. 在矿泉水品牌依云的最新宣传广告中,跳舞宝宝们又回来啦!该视频在播出不到一周内,就在YouTube网站上吸引了超过2900万的浏览量。 Titled Baby & Me, the spot shows adults who are shocked to see themselves reflected in the mirror as infants. 这个宣传广告叫《宝贝和我》,主要的亮点是成年人看到镜子里自己的婴儿样子非常震惊。 Then both babies and grown-ups break into a series of complicated dance moves. 接下来,宝贝和这些成年人一起秀出了一系列复杂的舞步。 According to AdWeek, the campaign will include an outdoor campaign that will bring the baby-and-adult mirrored-dancing concept to life on digital posters - and will also include an app that allows users to 'babify' themselves via facial recognition software. 根据《广告周刊》杂志,本次的宣传活动还包括户外推广,将通过电子海报的方式,将宝贝和成年人对着镜子跳舞的概念更生动地展现出来。还会推出一个应用,用户可以通过脸部识别软件使自己“变成个婴儿”。 'The babies are true to our story and heritage,' Laurent Houel, global brand director for Evian, tells the magazine. 依云的全球品牌总监Laurent Houel表示:“宝宝们一直是我们依云品牌的历史传承。” |