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For many people, the real joy of the holiday season comes from shopping, whether it’s getting to the store at 4 a.m. for the best bargains or finding that impossible-to-find holiday toy. 对于许多人来说，节假日真正让人高兴的事情非购物莫属，至于是凌晨四点在商店门口排队，好抢到最划算的商品，还是淘到稀罕的宝贝，这些倒无关紧要。 The pleasure you feel from every shopping victory is real. Shopping, like any new or exciting experience, activates the brain’s reward center, triggering the release of dopamine. That’s the same brain chemical released by drug use, gambling and other addictive behaviors. 每次购物凯旋而归时，你感受到的欢愉都是真真切切存在的。购物和其他所有新鲜或令人兴奋的体验一切，都会激活大脑的奖赏中枢(reward center)，刺激多巴胺的释放。通过吸毒、赌博或其他上瘾性行为，大脑都会释放出多巴胺这种化合物。 "Most people report that shopping is fun and exciting, and they like seeing new products in the stores," said University of Iowa psychiatry professor Dr. Donald Black, who earlier this year wrote a review article about shopping addiction. “The reality is that shopping is America’s No. 1 pastime and most people shop because it’s enjoyable to them." “大部分人都表示购物让人又快乐又兴奋，他们喜欢在店里看到新商品，”艾奥瓦大学(University of Iowa)精神病学教授唐纳德·布莱克(Dr. Donald Black)今年初在一篇关于购物癖的评论中这样写道：“现在的现实就是，购物是美国排名第一位的休闲活动，大部分人购物，是因为他们乐在其中。” | 
