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Apple's chief executive, Tim Cook, has said he is "extremely sorry for the frustration" users have found with its new mapping service, adding that if they are dissatisfied they can use rival products. 苹果首席执行官蒂姆•库克表示，用户已经发现其新的地图服务的错误，他 “对此非常抱歉”，补充说如果他们不满意，可以使用竞争对手的产品。 The dramatic move by Cook follows growing complaints about the quality of the data offered by the new Maps app which was introduced with iOS 6, the newest version of the mobile software powering the iPhone and iPad. 这戏剧性的一幕发生在iOS 6系统的新地图应用提供的数据质量遭到不断抱怨之后，iOS 6是支持iPhone和iPad的移动软件新版本。 "We are doing everything we can to make Maps better," Cook wrote in a letter posted on Apple's site – a method frequently used by Cook's predecessor Steve Jobs to issue messages when Apple was facing criticism. “我们将采取一切可能的举措，使地图服务变得更好，”，库克在苹果网上的致歉信中写道，——库克的前任史蒂夫•乔布斯经常使用的方法，即当苹果公司面临批评时他就发布信息。 Apple has apologised in the past for errors – though sometimes grudgingly. 苹果公司已经为过去的错误道歉 - 尽管有时并不情愿。 Cook says in the letter that "we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, [satellite view] Flyover and vector-based maps [which store data in a single file rather than needing repeated downloads to work]. In order to do this, we had to create a new version of Maps from the ground up." | 
