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资本家如何让后人怀念?

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We may not all yearn to be immortal but I don't believe anyone wants to be forgotten after they die. This isn't simply vanity but a deep, instinctive urge. For most of us, this longing is satisfied by having children and seeing our genes passed on through the ages.

我们可能并非所有人都希望流芳百世,但我相信,任何一个人都不希望自己死后被人遗忘。这并非仅仅是虚荣,而是一种深沉、本能的愿望。对于我们多数人而言,这种渴望因为生育子女、并看着我们的基因越过不同的时代传递下去而得到满足。

But others, especially ambitious men, seek to leave a material mark on the world. No doubt this is because they cannot give birth; so they seek to create something else as a substitute. I suspect entrepreneurs fall into this categoryas a breed, they possess a powerful desire that their accomplishments outlive them. They agree with Pope John XXIII's advice: "Do not walk through time without leaving worthy evidence of your passage."

但还有一些人,尤其是雄心勃勃的男人,希望在世界上留下重要记号。无疑,这是因为他们无法生育;因此,他们希望创造一些其他的事物来代替。我猜,企业家就属于这一类,他们强烈希望他们的成就超越自己的生命。他们认同教皇约翰二十三世(Pope John XXIII)的箴言:"不要度过人生长河而不留下值得追忆的证据。"

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