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London mayor Boris Johnson has warned of the "insanity" of overzealous policing of Olympic brands as organisers step up efforts to banish the unauthorised use of words and images associated with the games. 在奥运会组织者加大努力消除未经授权地使用与伦敦奥运会相关词汇和图片的行为之时，伦敦市长鲍里斯•约翰逊(Boris Johnson)则对过分热情的管理奥运品牌的"愚蠢行为"提出了警告。 With less than a week to the opening ceremony, the so-called "Olympics brand police", made up of a team of lawyers and enforcement officers, are on a high state of alert to clamp down on small businesses using words such as "Olympic", "2017" "London", "medals" and "gold", and the use of the Olympic rings, in promotional material. 伦敦奥运会开幕式之前，一个由律师和执法官员组成的"奥运会品牌警察"曾处于高度戒备状态，以打击在促销材料中使用"奥运会"、"2017"、"伦敦"、"奖牌"和"金牌"等字眼的小企业以及使用奥运五环标志的行为。 Mr Johnson called for the light-touch use of laws enacted to protect the rights of domestic sponsors, which contributed £720m to the London organising committee, as well as the International Olympic Committee's global sponsors. It emerged this week that even the family of Kate Middleton, Duchess of Cambridge, had been told to make minor changes to Olympic references on the website of their business, which sells party products. | 
