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‘The Book That Can’t Wait” seeks to strengthen bonds between first-time writers and their readers by getting their books read quickly. “等不起的图书”这一发明催促人们尽快阅读图书，从而加强了新人作家和读者之间的联系。 Argentinean independent publishers Eterna Cadencia are publishing an anthology of new Latin authors using special ink that disappears once it comes in contact with sun and air, completely disappearing within 2 months time after opening the book. This makes for an interesting approach to motivate book buyers to read books more promptly, giving first-time authors the attention they need to survive: 阿根廷独立出版商Eterna Cadencia使用了新型油墨，出版了拉美新人作家的文集。这种新型图书一旦打开，接触到阳光和空气，它的文字就会在2个月后完全消失。这样的变化促使读者购买书籍后立刻阅读，从而给予新人作者更多关注。 ‘The Book That Can’t Wait” tackles an important problem for new authors. The innovative independent publishers teamed up with DRAFTFCB Buenos Aires to develop this initiative. “等不及的图书”这项发明解决了新人作者面临的重要的市场化问题。这些具有创造思维的独立出版商们已与布宜诺斯艾利斯DRAFTFCB广告公司合作，继续推广这一创意产品。 Books are very patient objects. We buy them, and then they wait for us to read them. Days, months, even years. That’s OK for books, but not for new authors. If people don’t read their first books, they'll never make it to a second. | 
