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According to a new study by Bain & Company and Kantar Worldpanel, Chinese consumers are adventurous shoppers who are constantly trying out new brands and are rarely loyal to one. 贝恩公司(Bain & Company)和消费者指数研究机构Kantar Worldpanel发布的一份新研究报告显示，中国消费者喜欢在购物时冒险，他们总是会尝试新品牌，而很少对一个品牌忠心耿耿。 The findings are likely to disappoint the marketing departments at major consumer product companies, the researchers say. 研究人员说，这次调查结果可能会令大型消费品公司的营销部门感到失望。 "There's always been an expectation that the Chinese will become more loyal as the market becomes more mature and we're saying "no" to that," said Bruno Lannes, a Shanghai-based partner for Bain and the lead writer of the report. 贝恩驻上海合伙人、该报告的主要作者兰尼斯(Bruno Lannes)说，人们总有这样一种期待，即随着中国市场趋向成熟，中国消费者的品牌忠诚度也会不断提高，但我们现在认为不是这样的。 "This may be sobering news for brand managers. The reality is that consumers in China, like in other countries, don't think of brands when they shop." 兰尼斯说，对品牌经理来说，这可能算是个发人深省的消息；其实，跟其它国家的消费者一样，中国消费者在买东西时想的不是品牌。 | 
