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高管为何愿付高昂学费?

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What impresses students on the world's most expensive executive MBA programme? Is it Wharton San Francisco's lavish new campus in a landmark building, or the latest interactive technologies in each classroom? The concierge-style service they receive from school staff, the free iPads, the all-inclusive accommodation at the Meridian Hotel or the chauffeur service that drives them the half-mile there?

世界上最贵的EMBA课程的学员们会对什么印象深刻?是沃顿商学院(Wharton)奢华的旧金山新校区所在的地标性建筑,每间教室里最新的互动教学设施,学校教员无微不至的服务,免费的iPad,无所不包的Meridian酒店服务,还是酒店和半英里外校区之间的汽车接送服务?

"It's going to be a great place for watching the America's Cup this fall," says student Peter Eberle, pointing to the panoramic view of 'Frisco Bay and Bay Bridge.

学员彼得•埃伯利(Peter Eberle)指着眼前一览无余的旧金山湾(Frisco Bay)和海湾大桥(Bay Bridge)说:"在这地方看今年秋天的美洲杯帆船赛(America's Cup)肯定棒极了。"

He is joking (mostly), but the view is as breathtaking as the price tag. Yet executives like Mr Eberle are queueing up to pay $175,678 to enrol at the school. It is as if the recession never happened. Wharton San Francisco has even increased its fees by 1 per cent for the class that began last month. It may be 3,000 miles from home in Philadelphia at the University of Pennsylvania but, after 10 years in California, the Wharton brand has been successful enough at ingesting west coast entrepreneurship and high-tech energy to enable its San Francisco satellite to steer a course through the storm.

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