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研究:男性比女性更享受购物

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Women are meant to be the experts at shopping - but new research reveals the whole experience leaves them flustered and stressed

The surprise findings emerged in a study of 2,000 people and shows that not all women getretail therapyfrom a spot of shopping

In fact, in a supermarket environment, one third of females get themselves into a complete flap when they do the weekly shop

And this is despite being organised and armed with shopping lists, money off-coupons, tissues, vouchers and recycled carrier bags

In contrast, three quarters of men quite enjoy their food shopping experience and are happy to navigate their way around the aisles searching out products

Men are less forgetful about what they want to buy, are less likely to feel rushed by the cashiers and are more methodical at the checkouts

Helen Nunn, Head of Marketing at The Co-operative Food which commissioned the research, said: 'We suspect one of the key reasons why women are more agitated in the supermarket is largely because they are rushing round trying to conduct the shopping as quickly as possible

'Doing the food shop will be one item on a massive list of jobs, and something which simply has to be done at speed

'Men seem to adopt a much more laid back and methodical approach, taking their time looking for bargains and make sure theyre getting the most for their money.'

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