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Tim Cook新政:没了乔布斯,苹果驶向何方?

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Tim Cook has made only minor changes since he took over as permanent Apple CEO in August, reports the Wall Street Journal.

华尔街日报报道称,自8月Tim Cook接手苹果以来,苹果只发生了些微小的变化。

That's a relief -- Apple has had an incredible run of success over the last decade. The last thing a new leader needs to do is make changes just to leave his mark.

十年来,苹果取得了骄人的成绩,它的成功有目共睹。而任何一位新上任的CEO都不想让苹果葬送在自己手里,所以大刀阔斧地搞“新政”,是不可能的。

But he has some different opinions than Steve Jobs on some operational matters, and he has paid more attention to the company's corporate structure. For instance:

但在某些管理方式上,Cook和乔布斯有着不同的观念。Cook更重视公司大局,更重视团队。比如:

He's considering using some of Apple's more than $80 billion in cash to pay a dividend or buy back stock, two things that Jobs did not consider wise.

苹果有超过800亿的现金,Cook打算用这笔钱为股东分红或者回购部分股权。如果乔布斯还在,则绝不会这么做。

He put a program in place to match employee contributions to non-profits. Jobs was apparently opposed to giving Apple money to charities.

Cook还采取了一套合适的方案来配合员工做慈善。乔布斯则反对用苹果的钱来做慈善。

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