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Forbes: The Happiest Brands In the World 福布斯推出最开心品牌榜 Some brands do more than just make us buy them. They make us love them. 有些品牌不只是让我们买它们，还让我们爱上它们。 Unless your mom used Skippy in which case you probably do too. The same way you buy Tide laundry detergent even if ALL is on sale. 妈妈爱买四季宝，你说不定也爱买；也是因为妈妈爱用汰渍洗衣粉，所以就算货架上洗衣粉的品牌琳琅满目，你也会毫不犹豫的选汰渍。 “A brand that creates emotional joy is a rare thing,” says Pierre Chandon, a professor of marketing at international business school INSEAD. “These products provide either hedonistic or symbolic value to the customer, meaning they just feel good or create an emotional attachment to the brand itself, something he likens to religion for many.” 著名国际商学院INSEAD的市场研究教授Pierre Chandon表示：“品牌可以让人产生情感愉悦是很稀少的一件事。这些产品能为顾客提供快乐感受或者象征价值，也就是说顾客对品牌本身有一种情感依恋，像是宗教信仰的某些感情。” Happiness Tactic No. 1: Make Us Feel Like a Kid Again 快乐策略1：让我们回到小时候 Certain companies know that they have something—a classic label, a certain smell or taste or feel—that make people remember their childhoods, a time people relate to being happy and worry-free. | 
