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We'll start with the shopping cart. This 1938 invention was designed to let customers make larger purchases more easily 开始的时候我们会推上购物车。这个1938年的发明用于让顾客更容易地买到更多的东西。 Most supermarkets put high margin departments like floral and fresh baked goods near the front door, so you encounter them when your cart is empty and your spirits are high. 大部分超市会在前门附近腾出很大一部分空间来作为花饰以及新出炉的烘烤食品，这样，当你心情好的并且手推车空着的时候就会遇到它们。 Another reason to start with flowers and baked goods is the smell, which activates your salivary glands and makes you more likely to make impulse purchases. Likewise these pleasant departments put you in a good mood and make you more willing to spend 以花和烘烤食品作为开始的另一个理由是气味，这会刺激的唾液腺让你消费更多。同样，这些东西也会让你心情愉快并让你更愿意消费。 Supermarkets hide dairy products and other essentials on the back wall so that you have to go through the whole store to get to them. 超市将牛奶等必需品隐藏在超市的深处，因为这样你只有逛了整个超市才买到这些。 The items the store really wants you to buy are at eye level. In the cereal aisle, for instance, bulk cereal is placed at the bottom. Healthy cereal is placed at the top. Expensive brand name cereal goes right at eye level. Favored items are also placed at the end of aisles. | 
