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Luxury brands continue to explore WeChat's many functions, from e-commerce to loyalty programs to chatbot possibilities, with the expressed goal to engage with over one billion WeChat users. 奢侈品牌持续探索微信的许多功能，从电商到忠诚计划到聊天机器人，为了与十多亿微信用户建立联系。 While many brands create one-off Mini Programs for special occasions like Valentine's Day or local exhibitions and events, the luxury powerhouse Louis Vuitton has built up strategic program to interact with the local consumers on a one-on-one basis. 很多品牌都在特别时刻，比如情人节或者当地展览和活动的时候推出一次性小程序，但奢侈品大牌路易·威登已经建立起战略性程序，与当地消费者一对一互动。 Launched on June 14, their latest Mini Program is designed to educate consumers on the latest Louis Vuitton news and products. 最新的小程序于6月14日推出，是为了告知消费者最新LV资讯和产品而设计的。 | 
