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These fun airplane-window ads were created by Leo Burnett in São Paulo for Fiat. 这些有趣的飞机窗口广告是由Leo Burnett在圣保罗为菲亚特所设计的。 Golden Holidays consist of Malaysia Airlines packages that target the domestic market with attractive prices (flight + accommodation). The task was to cross-sell the packages to current passengers debunking the perception that traveling with Malaysia Airlines is expensive. Stickers were placed onto the pull-down meal tray on-board selected Malaysia Airlines domestic flights making the captive audience “feel” their next holiday. 马来西亚航空公司瞄准内地市场，用诱人的价格吸引游客（机票+住宿），这是黄金假期的组成部分。这项任务是将打包的优惠交叉销售给当前的旅客，改变人们认为的乘坐马来西亚航班很昂贵的观点。马来西亚航空公司挑选出来的贴纸放在飞机下拉的餐盘上，使参团的旅客“体验”他们的下一个假期。 | 
