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随着网购的兴起，不少人在购买商品之前通常都会先看一下其他顾客的评价。如果评价不多，还有可能会直接在社交网络上发个帖子询问友邻们的意见。这样一来，我们在买东西的时候就不会只听信商家的一面之词了。 F-Factor refers to the influence of Friends, Fans and Followers on purchasing decisions。 F因素指我们在做购物决定时，朋友、粉丝及追随者对我们产生的影响。 Discussing the increasing importance of social media in commerce, Trendwatching.com minted the term F-Factor to describe the influence of friends, fans and followers: 在谈及社交媒体对商务日益重要的影响时，Trendwatching.com网站创造了F-Factor(F因素)这个词来描述朋友、粉丝及追随者所发挥的作用： Consumers are increasingly tapping into their networks of friends, fans, and followers to discover, discuss and purchase goods and services, in ever-more sophisticated ways. As a result, it’s never been more important for brands to make sure they too have the F-FACTOR。 消费者越来越倾向于依赖他们的朋友、粉丝和追随者这个网络来发现、谈论并购买商品和服务，这比以往的购物方式更加复杂。因此，各类商家确保能够掌握这些F因素也显得愈发重要。 Trendwatching.com detailed five “ways that the F-FACTOR influences consumption behavior”： | 
