|
BEIJING, Feb. 5-- For centuries, the Lunar New Year has been the most important festival in China and a large part of Asia. People leave behind the worries and troubles of the past year and move on to a new spring full of hope and life. Today, the festival has become a worldwide holiday as China plays a bigger role in world affairs and people all around the world share the wish to leave uncertainties behind and usher in a peaceful and prosperous year ahead. As the Chinese New Year falls on Tuesday, major cities across the globe are vying to hold the greatest celebration of this traditional festival outside China. YEAR OF PIG Tuesday marks the first day of the Year of the Pig in the Chinese Zodiac. The Chinese Zodiac is based on a twelve-year cycle, and each year in that cycle is under a certain animal sign. It is believed people are born with the positive traits of their zodiacs. For example, babies born in this Year of the Pig are expected to be kind and fortunate. Peppa, the sweet little piglet from a British animated TV series, has become a media sensation in this Year of the Pig. A nationwide cinema release, "Peppa Celebrates Chinese New Year," co-produced by Alibaba Pictures, debuted in China on Tuesday. Its promotional video named "What's Peppa" went viral and clocked some 1.5 billion hits on Chinese social media platforms such as Weibo and Wechat. "Peppa is the perfect ambassador for the Year of the Pig celebrations as it is the most iconic pig on screen," said Oliver Dumont, president, Family & Brands, of the leading Canadian entertainment conglomerate Entertainment One (eOne), which owns Peppa Pig and is a co-producer of the movie. | 
