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1. Items labelled "For Two", targeting Couples especially who are on a date. Priced for single person with per person printed with smallest font at the bottom of the price. Of course everyone forgets to multiply it by two. 有些餐馆目标客户是夫妻或者是情侣，菜品就会标上2份。价钱是单人份的，而“单人价格”被用最小号的字体印在菜单最底部。当然每个人都会忘了把价格乘以2. 2. Justification and Ordering matter a lot. When menu items are left aligned and prices are sorted right aligned, you tend to order cheaper. Smart restaurants do the exact opposite of that. Some thing like this 菜单上的页面布局和顺序也大有讲究。当菜谱上菜名左对齐，价格右对齐时，你就更容易点便宜的菜。精明的餐馆就会反着来。如图所示（居中对齐）： 3.Good Use of Adjectives. Using all sorts of vivid adjectives in description of a profitable dish placed next to not so vivid adjectives in description of a less profitable dish. 对形容词恰如其分的使用。对于利润高的菜品形容词娓娓生动，反之则不然。 4.Putting some Menu Items in boxes or borders catches attention. Restaurants place their profitable items in there. 将菜品名称加框或者加粗来吸引顾客注意，那种菜品是餐馆牟利最多的。 Most restaurants sell a mix of items, and not all dishes are created equally. Industry convention groups them into: | 
