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“Tofu” cream. “Protein” lotion. “Ice white” facial masks. These are the nicknames that loyal Chinese fans of the skincare company Erno Laszlo have made up for the brand's products. “豆腐霜”，“蛋白水”，“冰白面膜” 这些都是护肤品公司Erno Laszlo忠实的中国粉丝为该品牌产品取的绰号。 And when consumers get creative with pet-names for brands and products in China, it means that those items have become wildly popular. 当消费者给该品牌中国产品的外号发挥创意时，这意味着这些商品已经变得非常受欢迎。 Erno Laszlo's CEO Charles Denton is fully aware of the potential his brand has in the Chinese market. After entering the country's marketplace over five years ago by setting up several counters in department stores and shops on Alibaba's B2C marketplace Tmall. Erno Laszlo的首席执行官Charles Denton充分意识到他的品牌在中国市场的潜力。五年前进入中国市场后，他们在阿里巴巴B2C市场天猫旗舰店和百货商场设立了几个柜台。 “Our goal [in China] is over the next five years to have 30-40 department stores [up from five] and 10-20 boutiques, which we call ‘Laszlo spaces,’” Denton told Jing Daily in a recent interview in New York, adding that “we will be launching our stand-alone stores with the first one in Shenzhen this spring/summer.” “我们[在中国]的目标是在未来五年内拥有30-40家百货商店（从五家作为起点）和10-20家精品店，我们称之为'拉斯洛空间'，”丹顿最近在接受采访时这样告诉《精日传媒》，约克补充说：“今年春夏，我们将在深圳开设第一家专卖店。” | 
