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HM的限量新品遭遇黄牛,结果黄牛玩砸了

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Ebay Sellers Are Asking Outrageous Prices For Giambattista Valli x h&m, But No One Is Buying

Ebay卖家对Giambattista Valli x h&m开出了离谱的高价,但没有人买

The frenzy that used to accompany the release of a new H&M designer collaboration has waned significantly in recent years. The last truly blockbuster collection was Balmain x H&M almost four years ago.

近年来,伴随H&M和新设计师合作款发布而来的狂热已经明显消退。上一个真正轰动一时的系列是近四年前的Balmain x H&M

That collection was so popular that, in some cases, eBay resellers were able to charge more for the H&M pieces than Balmain itself was charging for the real deal, setting an almost impossibly high standard by which all future collabs would be judged.

这些系列如此受欢迎,以至于在某些情况下,eBay的黄牛会卖出比Balmain原价高的多的价格,为未来所有的合作款设定了一个高到不可思议的翻价标准。

Take H&M's most recent collaboration with Giambattista Valli, for example. On Saturday, a handful of looks from the collection went on sale at 10 select H&M locations around the world and on hm.com, retailing for between $18 and $649.

H&M最近与詹巴蒂斯塔·瓦利(Giambattista Valli)的合作为例。上周六,该系列的一些款式在全球10家精选H&M门店和hm.com上发售,零售价在18美元至649美元之间。

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