|
WeChat, one of the world's most popular mobile apps and social networks, brought home iF Gold Award for its smart retail innovation, Scan & Go. 作为世界上最受欢迎的手机应用软件和社交网络之一，微信因其巧妙的零售创新设计“扫码购”而获得iF设计金奖。 It is the first ever Chinese product to win gold in the iF Service Design category. 这是第一个获得iF服务设计类金奖的中国产品。 Established in 1953, the German-based iF Design Award has always been known for its "Independent, Rigorous and Reliable" standards. 德国iF设计奖创立于1953年，它一直因其“独立、严格、可靠”的评判标准而闻名于世。 Scan & Go enables shoppers at retail stores to turn their mobile phone into a virtual checkout counter. 微信扫码购使零售店的顾客可以把手机变成一个虚拟的收银台。 When shopping, customers use their mobile phones to scan product barcodes, view product information, get discounts, complete self-checkout, and pay directly within the app via WeChat Pay. There is no queuing up at the cash register. 顾客在购物的时候，可以用手机扫描商品的条形码，查看商品信息，获取折扣，完成自助结账，而且可以通过微信支付直接付款，而无需在现金收银台前排队。 "This concept shows a customer-centric scan-and-go-solution for an optimized shopping and retail context. | 
