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NEW YORK, April 6-- Boosted by a growing middle class population, China's culture and entertainment industry enjoys broader prospect and is creating enormous opportunities, a group of business leaders from the United States and China said here Saturday. Chinese society today has a growing appetite for the intellectual strength of art and music, Joseph Polisi, president emeritus and chief China officer at the Juilliard School, a renowned performing arts conservatory in the United States, said at a panel in New York. Themed "The human connection: China and America in culture and entertainment," the panel is part of the ongoing annual conference held by the Committee of 100 (C100), a premier U.S. organization of Chinese-American leaders from different fields. The demand of "Chinese audiences are growing in size for western music," he said, adding that Chinese parents have a greater request for orchestral musical training programs resulting in Chinese children being able to engage in sophisticated musical works at a young age. Polisi, who is also an accomplished bassoonist, said that Juilliard is establishing a campus in Tianjin. Slated to open in fall 2019, the Tianjin campus offers audition-based programs on pre-college and graduate levels. U.S. businesses have much to gain by accessing the Chinese market with the growth of the Chinese middle class and the emergence of dynamic forces including the nation's Generation Z, small-town and rural dwellers, noted the panelists. | 
