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In April, minimalist dream store Muji is opening its first hotel in Japan, the company’s home country. 今年4月，极简主义的购物天堂无印良品(Muji)将在其总部日本开设首家酒店。 The hotel, located in the Ginza neighborhood of Tokyo on top of Muji’s global flagship store (which also includes two Muji restaurants!), is the best advertisement for the retailer’s products yet. 这家酒店位于东京银座附近的无印良品全球旗舰店(其中还包括两家无印良品餐厅!)上方，是迄今为止该零售商产品的最佳广告。 It’s a radical way of thinking about advertising, especially for a company that has a “no label” ethos and hasn’t run traditional ad campaigns since the company launched in 1980. 这是一种激进的广告思维方式，尤其是对于一家自1980年成立以来就没有开展过传统广告宣传活动的“无标签”公司而言。 Instead of slapping its name on its products or shoving ads in people’s faces, Muji wants to invite customers to the Muji Hotel to experience the “anti-brand” lifestyle it’s selling. 无印良品不想在产品上印上自己的名字，也不想把广告塞到人们面前，它想邀请顾客到无印良品酒店体验它所销售的“反品牌”生活方式。 The hotel includes 79 rooms of different sizes and arrangements, ranging from rooms with twin or bunk beds to more spacious open layouts that include reading nooks and sitting areas. | 
