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健身房也开始消费升级,升级方式:住在健身房

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High-end fitness brand Life Time wants you to live at the gym.

高端健身品牌Life Time想要你住在健身房。

But if youre really going to go big, why not just move into the gym?

不过如果你真的想(肌肉)变大,为什么不直接住到健身房里去?

High-end gym developer Life Time plans to open salubrious residences in Las Vegas, Miami, and Dallas starting in 2020, the company said today. These luxury apartment buildings will be constructed next to new or existing Life Time Fitness clubs, and membership will be built into monthly rents with access to the other 140 locations for workouts when you travel. The company has 1.7 million members paying $190 per month for its gyms.

高端健身品牌开发者Life Time计划在2020年在拉斯维加斯、迈阿密和达拉斯开始建造以健康为主要目的住宅。这些奢侈的公寓大楼会建造在进行或者已有的Life Time健身中心,只要进行月租就可以成为会员,在你出差的时候能够在140家健身房的分店进行锻炼。公司计划170万个会员每月支付190美金用于健身。

Its another sign that the spaces where we live, work out, shop, and learn are all converging as people seek out the ultimate convenience: everything you want within a strolling distance. Lots of landlords and developers are considering how their spaces can be all things to their chosen demographic. What community a person chooses will largely depend on which brand they identify most with.

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