在日益激烈的竞争中,美妆品牌运用的科技手段也越来越先进,从人工智能到增强现实,哪些科技潮流和产品正在重塑美妆业呢? 1. Personalisation and AI 用人工智能实现个性化定制 According to Guive Balooch, global vice president of L'Oreal's Technology Incubator, "50% of women complain that they can't find the right shade of foundation for their face, and women with darker skin tones have been crying out for more choice." 欧莱雅高新技术创业中心全球副总裁吉夫·巴洛赫说:“50%的女性抱怨找不到色调适合自己的粉底液,而肤色暗的女性希望有更多选择。” |