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Why is Starbucks so expensive? 为什么星巴克这么贵？ 获得13.5k好评的回答@Sanjai Tripathi Three parts to this question: 这个问题有三部分： Why is the cost structure of Starbucks high; 为什么星巴克这么贵； Why are they able to charge such high prices; 为什么星巴克可以这么贵； And why do they choose to charge such high prices? 为什么星巴克要这么贵？ Regarding the cost structure, as others have pointed out, they have a high cost model for producing coffee beverages (and other products). 说到成本结构，像其他人指出的一样，在他们的咖啡制造商业模型中很高的成本（他们也生产其他产品）。 Principally, they are often located in high rent areas, and are optimized for service quality rather than cost-efficiency. 主要来讲，它们经常开在租金很高的地段，而且使服务水平最佳化，而不是追求成本效益。 Regarding how they are able to charge such high prices, it's largely a product of branding and convenience. 说到他们怎么能要价这么高，很大程度上是因为这集品牌和便利于一身的产品。 Though I wouldn't say they are out of line with other independent coffee shops, so the branding perhaps isn't even that marginally important, other than attracting customer volume. | 
