Coco Pops and KFC have been found guilty of breaking rules designed to prevent firms from promoting junk food to children. 可可米和肯德基向儿童投放垃圾食品的广告,违反了相关规定,他们被判定为有罪。 The rulings, published today by the advertising watchdog, set important precedents in terms of establishing how food and drink firms should market products that are high in fat, sugar or salt (HFSS). 今天,广告监管机构出台了相关规定,就高脂高糖高盐的食品如何进行市场宣传设定了更重要的标准。 KFC ran into trouble for placing a telephone box poster promoting its Mars Krushems drinks near the entrance to a primary school. 肯德基因为在一所小学附近的电话亭张贴了宣传Mars Krushems饮料,的海报陷入了麻烦之中。 Such a promotion is not allowed where more than 25 per cent of those who are likely to see it are under 16. 这种推广是不被允许的,因为在这经过、看到这种广告的人,25%是16岁以下的儿童。 Meanwhile, Kellogg's broke rules by running a TV advert for its Coco Pops Granola, which is a lower sugar and healthier version of the chocolate breakfast cereal, around an episode of the Mr Bean cartoon series. 同时,违规的还有Kellogg。因为它在一集卡通节目《憨豆先生》为可可米巧克力早餐燕麦片做广告。虽然这是一种低糖的、更健康的巧克力早餐麦片 |