|
What went wrong for Nokia? Nokia Mobile was for 14 years the world’s largest manufacturer of mobile phones, a pioneer of the technology that has transformed the world. Now, if anything, it is a mere badge on other people’s operating systems and products, often now relegated to ironic retro designs. 诺基亚是如何衰落的？这个14年蝉联世界最大生产商的品牌，曾经位于技术尖端，改变了世界。如今却变成了大家的操作系统或产品上的一个小标识，甚至成为再度回归的笑点。 The prior question, answered equally satisfactorily in BBC4’s The Rise and Fall of Nokia, would be: what went right for Nokia? BBC4用《诺基亚的兴盛与衰落》（The Rise and Fall of Nokia）完美回应了更原始的问题：诺基亚是如何盛行起来的？ A pulp mill founded in Finland in 1865, the company wasn’t an obvious contender for global leadership. Its pre-eminence derived partly from one of its hobbyist bosses, Jorma Nieminen, the “father” of the Finnish mobile phone industry, extending his boyhood interest in radios. In Finland there was also a ready demand for this nascent technology, being a sparsely populated nation with relatively few fixed lines. People wanted to make calls when they went to the lake on their boat or stayed in their holiday cottage – or if there were some emergency on the move in their beautiful but inhospitable land. Serendipity. | 
