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Over the years, H&M has driven crowds of customers to its till points with designer collaborations from Kenzo to Karl Lagerfeld and Erdem. 数年来，H&M联合Kenzo、Karl Lagerfeld 还有设计师Erdem推出的合作款吸引了无数消费者。 However, the Swedish retail giant is yet to join forces with a lingerie brand. 不过这个瑞典零售巨头开始和内衣品牌合作。 This summer, H&M is launching its first underwear collaboration, with the trailblazing Amsterdam-based Love Stories. 今夏， H&M宣布将首次与内衣品牌Love Stories合作，首次推出内衣系列。Love Stories是一家荷兰阿姆斯特丹的内衣品牌。 A brand that hit the scene in 2013, Love Stories is well-known for its eclectic prints, super-comfortable designs and mix-and-match approach to underwear – all featured in this new line. 该品牌创立于2013年，L因其不拘一格的印花、混搭风格以及舒适的设计而闻名。此次合作也会将这些运用到新的产品线。 Designed together with H&M's in-house team, the new range features the distinctive print and colour combinations of Love Stories, which its founder, MarloesHoedeman calls “perfect mismatches” – think leopard print, stars and bold florals mixed with lace, athletic stripes and ruffled edges. 所有产品均由H&M团队和Love Stories共同设计完成，具有鲜明的Love Stories印花与色彩组合。创始者Hoedeman将之称为“完美的混搭”，他认为豹纹、星星与怒放的鲜花和蕾丝、运动条纹以及褶边搭配在一起。 | 
