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[美文] Moutai's birthplace distills new reasons to say cheers

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The birthplace of Moutai is showing that it can raise a glass to more than just the iconic and expensive liquor as it publicizes its less well-known tipples.

The move comes as sales of high-end alcohol fall in the wake of the government's campaign against extravagance.

Representatives of Renhuai, in Guizhou province, hit the road along the Yangtze and Pearl river deltas on June 1 to promote their other brands of alcohol.

The brands, 52 to be exact, ranging in price from 300 to 500 yuan ($48 to $81) a bottle, were on offer at a fair in Shanghai. Renhuai's signature Moutai costs more than 1,000 yuan a bottle.

"We're keen to promote our high-quality liquor to other cities and regions," said Chen Lianzhong, a spokesman for the Renhuai city government.

"We want to let people know there are more brands in Renhuai with prices suitable for all pockets."

Besides, it's a good opportunity to attract investors and business partners to the advantages Renhuai has to offer, he added.

After Shanghai, the road show traveled to Shenzhen and Guangzhou, both in Guangdong province.

Being the "liquor capital" of China, Renhuai is home to 1,149 retailers and manufacturers of white spirits, with 75 well-known brands, including Moutai.

Last year, the output of the white spirit was 253,000 kiloliters, 31 percent higher than 2011.The city plans to increase that to 600,000 kiloliters, with a total industrial output value of 100 billion yuan by 2016.

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